Showing posts with label Kim Hayward. Show all posts
Showing posts with label Kim Hayward. Show all posts

Saturday, September 22, 2007

Top Linked SEO's in Greater Detroit Area

I found something interesting today on Google. I currently hold the title of second toped linked SEO in the Greater Detroit Area.

Top Linked SEOs in Greater Detroit Area
2, Kim Hayward, 107, 0, SEO Marketing Manager at Plexus Systems, Inc. Greater Detroit Area. 3, Jeff Raab, 102, 5, Founder & CEO, DealerDex.com

So of course when you find something like this you have to go on a little search to find out who is holding that number one position. I found that he is Andrew Miller of the Greater Detroit Area a Search Engine Marketing Consultant.

So what is a SEO? I spend hours scouring the web looking for a way to improve http://www.plex.com/ listings on the search engines. (Google, Yahoo, MSN) Some of my time is spent managing multi- million dollar budget in Paid Placement Advertisement on those same search engines.

Yet, the majority of my time is spent optimizing pages and content to rank high in the organic or sometimes called the natural search results. Organic/Natural search results allow traffic to reach you at no cost to the company, so that multi-million dollar budget is never spent.

To do that you have to know what is being published about the subject that is being promoted to the search engines. Often the fact that something is being published is not passed on to a person that does the SEO of a company. Tools like netvibes are setup and become a wonderful SEO tool.

Everything I do is created with one end result in mind, increasing the traffic to Plexus Online. My goal is to reach all of the companies in the Manufacturing Industry searching for new software.

I guess the need to provide an explanation of SEO comes from two different emails I received this week. Jerry Foster asking me the question; “How did you find that?” When I published an article from BrentOzar.com. So the short answer Jerry is “Netvibes.com”.

The other email was from Todd Gillissie, Developer, at Plexus Systems and independent game publisher, his latest release is "Shady O'Grady's Rising Star”. Todd, felt more credit should be given to authors of a post on this blog, more so than just the "read more: link. If you jump back up a couple of paragraphs you’ll find the answer to that issue. The paragraph starts with “Everything”. If the "read more" link is not there at the end of an article then it's me.

Friday, July 20, 2007

Kim Hayward named Top Wiki Contributor of the week at ITtoolbox!


I'm someone who tends to open most of my email if the url resembles anything that looks familer to me. Tonight I opened what I thought was a typical spam email, to find a nice surpise. See below....
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Hi khay, (the user id = Kim Hayward)

As a top contributor for the past week at ITtoolbox Wiki, your article,"Plexus Online", was promoted in the ERP-Decision-Makers newsletter onTuesday.

ERP-Decision-Makers newsletter can be viewed (The link will expire after four days.) Please feel free to contact me directly with questions or suggestions about ITtoolbox Wiki. I hope you continue to find value in this knowledge sharing community.

Best regards,SonjaSonja Soderberg ITtoolbox Wiki Helper ITtoolbox "Professional IT Community" SonjaSoderberg@ITtoolbox.com My profile: http://www.ittoolbox.com/profiles/ssoderberg

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Decision Maker Wiki
Recent Wiki Contributions Plexus Online
One crusader in the ERP market has been Plexus Systems, whose Plexus Online ERP offering is now being accessed by some 30,000 registered users across roughly 1,200 plants. The Plexus SaaS offering encompasses such ERP functions as accounting, inventory, costing, and CRM, but... More...Last modified by khay , member since 2/8/2003

Top
Wiki Top Contributor: khay Created: Plexus Online Contents: "One crusader in the ERP market has been Plexus Systems, whose Plexus Online ERP offering is now being accessed by some 30,000 registered users..."...Continued at ITtoolbox Wiki.

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This Wiki honor email made me head over to the ITtoolbox site to take a look around, below you'll see what I think is the very first post ever made by me on the ITtoolbox site , wow 2001. I must have stayed away for a couple of years moved url's from www.plex-sys.com to http://www.plex.com/ and forgot my password.

Take a look at this ITtoolbox post below you can clearly see some of the same advice is relevant to the Software as a Service industry as it was to the ASP delivery model. Has it really taken 6 years for the rest of the software world to catch on to this line of thought?

Reply from Kim Hayward on 5/31/2001 12:05:00 AM
ITtoolbox Portal for ERP - http://ERP.ITtoolbox.com


Steve,

I would also recommend including not only ERP, but search for a ERP supplied by an ASP (Application Service Provider)in your study.

Although ASP and its Web-based technology is new, the basic concept of outsourcing is not. Companies like ADP (Automatic Payroll Processing) have been outsourcing payroll services for years. In a way, ASP shares some similarities with the old days when we used to timeshare on mainframes. Even so, the idea of hosting critical databases offsite will worry some management teams, especially those that aren't keen on outsourcing. But ASP's invest millions of dollars in hardware, software, infrastructure, and IT staff; something many manufacturing companies can't afford to do. ASP's put in redundant connections, security firewalls, and many other measures to make sure their systems are protected and always available.

Many experts believe that because of its centralization scheme and economies of scale, ASP's will be able to deliver information systems that are more secure, more reliable, and more effective than traditional internal systems.

In the late 1800's when electricity was first invented, only the rich could afford it. They would hire an electrical engineer to setup a generator in the backyard, and then retain that costly engineer to nurse along the hand-built system. Today, we simply plug in to a wall outlet. We don't have a generator in the backyard and we don't even think about the power plant from which our electricity comes. Yes, occasionally we lose electrical power, but far less than back in the old days when it was a hand-built local generator. The risk of occasional power outages doesn't stop us from using electricity. In the future, or perhaps now, information services will be provided and paid for as a basic utility. Think of it as an information system on tap. If the need for a new or upgraded software package is on your company's horizon, the ASP approach warrants consideration. It's important to select an ASP that makes sense for your situation.

Here are several factors to consider: The most important factor in selecting an ASP is the quality and capability of their software. Whether its delivered via a T1 circuit or hosted locally doesn't change whether the software fits your needs and helps you improve your operation.

Beware: many ASP's simply rehash their existing software, or purchase someone else's standard package, then pipe it to you. Make sure the ASP is reputable, trustworthy, and responsive to its customer's needs. You can�t ascertain that from a brochure. Ask for a customer list and call as many as you can. Talk to them. Listen to their stories. You'll soon determine whether this is the right ASP for you. If an ASP can't provide a customer list, then don't bother. Finally, make sure the ASP has experience in your field. There are all sorts of ASP's, offering a vast range of different services, and the number is growing exponentially. A company that sells retail systems, Internet services, or just hosts your hardware probably won't have the background necessary to fulfill your company's needs.

Kim Hayward Plexus Systems

Wednesday, July 4, 2007

Who am I and what am I doing?


I'm Kim Hayward, and I've been working at Plexus Systems, Inc. for 9 years. I'm an "Plexus Online Evangelist". My job is to increase the visibility of Plexus Online on the web.

Based out of Auburn Hills, Michigan, I work closely with our global customer base to arrange communications, new and old. My broader mission is to reach the manufacturers of the world and let them know about Plexus Online as a software solution. The software engineers here at Plexus Systems, Inc. have built the first intergraded SaaS application for the manufacturing industry. Plexus employees have collectively built an amazing online manufacturing software system and that's one of the main reasons for my blogging … to reach a broad audience.

My background before coming to Plexus Systems, Inc. was quite varied. Let’s see... I’ve worked in nursing, (obgyn) on the street, (EMT) business owner, (country decor) stay at home mom (two fantastic children), marketing, (fastener mfg) advertising, (full service) plastics (injection molding) and retail (yes, Kmart). While working in a Doctor’s office we implemented a new medical software system and that was all it took for me to know what industry I wanted to work in. As a Plexus Online evangelist, I'm focused on "The Latest Plexus News", whatever that might be.

I work with a lot of really smart people … if you have questions about Plexus Online, please communicate with us on my blog. We're focused on providing highly-effective software solutions for manufacturing companies. Plexus Online is the online business intelligence system for the following industries: Automotive Manufacturing, Aerospace & Defense, Industrial Manufacturing, Medical Devices, Discrete Manufacturing, Complex Manufacturing, Stamping, Forging, Metalforming, Injection Molding, Plastics, Steel Processing, Assemblies and others.

Please let us know what issues you face and the things you care about.

Tuesday, June 26, 2007

Blogging fun at SaaSy Software

Yes, this is getting to be quite fun. I'm starting to see some results in the search engines with this blog. They are long tail top pages, I'll take it. Today someone at Dayton Progress Corp found my blog in Google on their search for "plant performance monitoring" manufacturing. The best one has to be the search on Google for manufacturing industries websites!

It's also showing a global reach in the logs. SaaSy software has been spotted in Spain, when Telefonica Data Espana found the web site using the search terms "erp saas". If you click on that last link for erp saas take a look at who holds that first space. I know the person who works on optimization for that site too!

I hit the 50 yes 50 page view mark today and the following notification was in my email box for me to find and grin at.

Your site, 'mail.exchweb/bin/redir.asp?URL=http://kim-hayward.blogspot.com/%27 has received 50 page view(s) so far TODAY. This notice has been sent based on your 'sassysoftware' traffic statistics account settings.

Oh yes, not to forget the first comment was also waiting in my email this morning. The Quality Software & Analysis: Software Takes on ISO gained the # 1 comment on the SaaSy Software blog. Sir James E. Watkins said: hello...hello...hello.... so with the hello, I headed over to see his site, he has made a fantastic site at Promise of Light Publications. It's worth a look if you have a moment.

~Kim